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What is Projection Mapping?
Projection mapping is a projection technology used to turn objects into a display for video projection. These objects can be three-dimensional and complex like building facades or simple 2D surfaces like conference stage sets. It's even possible to project onto moving objects.
Most clients that use projection mapping want us to project onto the stage backdrop at their event, onto a product that they are showcasing or onto part of their event venue (either internal walls or the entrance facade).
Our Projection Mapping Services
There are two parts to our projection mapping service:
1. Projection mapping equipment hire
Our AV hire department stocks a range of projectors suitable for projection mapping anything from a small object in a dark room to large buildings. As well as the projectors and lenses that are required for projection mapping, we also supply media servers. Media servers are used to replay the video content and to "map" it onto the building.
2. Content creation
Our content creation department can provide ideas for your video content or can work alongside your own agency or creative team. We create the videos and images that are projected during your event.
Outdoor Projection Mapping
Outdoor projection mapping is a great way to:
- make a big impact as your guests arrive for a gala dinner or awards ceremony.
- provide a huge backdrop to a stage as part of a festival, concert or other outdoor event.
- promote a brand or draw attention to a building to passing traffic.
- launch a new building.
Outdoor projection mapping can be used for a single-day event or left in place for a number of weeks or months. The longer the projection is in place, the less it costs per day to run because you are able to split the cost of setup and content creation over the whole period of the projection.
Outdoor Projection Mapping Example
Stage Set Projection Mapping
Projection mapped stage sets are very popular with conference and awards ceremony organisers. Projection mapping is a fantastic alternative to fully printed graphics for conference stage sets as it offers the change to change the backdrop for each session, include live twitter feeds, incorporate live camera projection and make any PowerPoint slides a seamless part of the conference backdrop.
For awards ceremonies and gala dinners there are some really effective options for projection mapped stage sets including moving graphics during "walk up stings" and winners names appearing across the backdrop. The whole stage set could even be branded with the award category's sponsor's branding for each category.
Stage Set Projection Mapping example
How Much does Projection Mapping Cost?
The cost of projection mapping depends on three main factors:
1. The size of the area that you want to project onto.
The larger the projection surface, the larger the projectors you need. Depending on the size of the projection surface you may need 2 or more projectors.
2. The length and type of video content required
We have a large library of stock video content that can be used to create some stunning stage backdrops and visual imagery on buildings.
Many of our clients prefer us to design and create bespoke content for their projection. This can be one of the most costly parts of a projection mapping project. The cost of content depends on the size of projection, the complexity of the content and the length of the content.
3. Location of the projection
The first consideration is whether the projection is indoors or outdoors. If the projection is taking place outdoors (e.g. onto a building) then one of the main considerations will be what time the event is taking place. Usually projection mapping only works after dusk and the darker it gets the more vivid the projection will be. The further towards daylight the projection is required the brighter the projectors that will be required.
The next thing is to ensure there is a good position for the projectors. Outdoors, this could be another nearby building or an area where small scaffolding towers could be build. Indoors this might be from rigging points in the venue roof or from stands at the back of the room.
4. Length of Projection
Once the content has been created and the equipment has been set up the only additional cost is the daily equipment hire.